In this episode, Ato speaks with Oyin Adebayo the founder and CEO of Niyo Group, the powerhouse behind Niyo Labs and Niyo Fest. From earning £200 a week as a hairdresser to building a company that’s generated over £2 million in revenue.

Through Niyo Labs, she’s helped hundreds upskill into tech roles, while Niyo Fest celebrates Black identity and joy on a major stage, drawing thousands each year.

We discuss:

- How her relationship with money helped her succes

- How she scaled Niyo group from £200 per week to £2 Million

- What they don't tell you about making millions in business

- How your relationships can help you achieve your goals

- The truth about Debt vs equity to grow your business

- Framework for creating a sustainable side hustle

- How she would build a £1 million business in a year and much more

🔗 Connect with Oyin:

Instagram: https://www.instagram.com/oyinadebayo_

📩 Sign up to my mailing list to be the first to know about upcoming events:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://eepurl.com/hJEcLL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

💼 What's in The Wallet

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📚Coursera - Learn AI, Cybersecurity, Project Management, Data Science & more with the education platform that I use:
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TIMESTAMPS
0:00 - Preview
0:50 - Intro
1:01 - Meet tech entrepreneur Oyin
4:00 - Growing up in Nigeria
6:44 - Pivotal moments that put me on this path
8:55 - Why I created Niyo Group
11:18 - My real relationship with money
16:36 - How my definition of money & success has changed
18:38 - How Niyo Group builds tech with human brilliance
21:39 - Your relationships will define your success
26:11 - I started Niyo Group with No Money!
26:42 - How I scaled Niyo Group to £2 Million
29:03 - People don’t tell you the truth about business
34:40 - How does Niyo labs and Niyo fest connect to build wealth?
35:43 - Using debt to grow my business
40:19 - What people get wrong about creating an event
44:45 - Sacrifices I’ve had to make for my business to succeed
47:26 - How it felt spending my savings for my business
49:33- Highest return investment I’ve made?
50:54 - How do you spot money making opportunities?
54:16 - Framework for creating a sustainable side hustle
58:27 - How I would build a million pound business in a year
1:00:49 - What’s in the wallet ?
1:05:32 - What does success look like for me?
1:06:05 - Final words

Disclaimer: The information contained on this video is not intended as, and shall not be understood or construed as, financial advice. I am not a financial advisor and the information in this video is not a substitute for financial advice from a professional who is aware of the facts and circumstances of your individual situation.

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