In this electrifying episode of "Real Insight," we're joined by the phenomenal Helen Marx, a digital technology and platform strategist whose vibrant personality and candid insights light up our conversation. Helen, currently the Chief Commercial Officer at Australis Music Group, has a storied career that seamlessly blends IT, AV, marketing, and strategic business management.

From the get-go, Helen shares her journey from the technical trenches of IT to the creative confluence of AV and technology. Her story is a testament to following one’s passion and finding joy in the fusion of creativity and commercial strategy. Helen’s enthusiasm for innovative communication, branding, and customer experience is infectious, and she dives deep into her philosophy of future-proofing business operations through holistic, technology-driven programs.

One of the highlights of our chat is Helen's unwavering commitment to effective communication. She discusses her passion for devising innovative ways to convey information to stakeholders, both internal and external. Whether it's through strategic branding or leveraging technology to enhance customer experience, Helen's approach is all about adding value and creating seamless interactions across the near 70 brands under Australis Music Group's umbrella.

Helen’s career is peppered with notable achievements in ERP, CRM, and beyond, but she’s also unflinchingly honest about the challenges she’s faced, particularly in navigating a traditionally male-dominated field. Her stories of overcoming these hurdles are not only inspiring but also offer valuable lessons in resilience and determination. Helen's bright and bubbly demeanor shines through as she shares candid insights, making for an engaging and motivational listen.

A key takeaway from Helen’s story is her belief in the power of passion. Managing companies like CMI and Australis has shown her that success is driven by a passionate team united by a common goal. Her leadership style emphasizes buy-in and change management, ensuring that strategic plans are not just implemented but are embraced by everyone involved.

As we wrap up, Helen hints at the exciting future ahead for both CMI and Australis. The changes she’s spearheaded are just the beginning, and there’s a plethora of innovative projects on the horizon. Helen’s vision for the future is as bold as her approach to business, promising more groundbreaking developments that will continue to set industry standards.

Don't miss this episode packed with Helen’s unique blend of technical expertise, strategic acumen, and creative flair. Tune in now for an inspiring and brutally honest conversation that’s sure to leave you motivated and ready to embrace your own journey with renewed vigor. 🚀✨

#Innovation #DigitalTransformation #Leadership #CustomerExperience #TechStrategy #RealInsight #HelenMarx #PodcastEpisode

0:00 Introduction to Real Insight

0:48 Transition to Marketing and Sales Background

1:13 Evolution of CMI and Australis Brands

3:16 Impact of COVID on Entertainment Industry

7:11 Industry Warnings and Mistakes to Avoid

10:28 Revolutionizing Trade Show Experiences

10:51 Challenges Faced by the Industry for Sustainability

11:04 Competing with Discretionary Spending Categories

15:41 Competition Between In-Person and Online Shopping

24:02 Overcoming Challenges in Male-Dominated Industries

27:23 Breaking the Ceiling in Middle Management

28:42 Importance of Having a Mentor

29:31 Shifting Career Goals and Determination

34:33 Unexpected News

40:26 A Life-Altering Revelation

43:22 Facing Judgment

48:55 Balancing Independence and Anxiety

52:01 Supporting Up-and-Coming Artists

57:57 Fostering Industry Opportunities

1:00:15 Breaking into the Industry