EP10.2: 2X Decision Threshold
Update: 2023-01-20
Description
2X episodes are intense knowledge rich episodes where I do a deep dive into topics covered in our main interviews.
In this episode, I discuss:
- Understanding how people evaluate the decision to adopt a new solution or make a change.
- Cost of changing vs. Cost of staying the same.
- Adjusting your main offering or creating micro offerings to reduce the perceived risk of changing.
- Examples of different companies and their micro offerings.
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