Media and commerce are closer than ever before. Retail Media is the term used to reference this convergence. And it’s where today’s guest, Victoria Cromie, is leaving her mark.

Victoria is the Managing Director, Canada for Mars United Commerce—a global commerce company, dedicated to driving growth for brands and retailers.

Before helping retailers get more hustle out of their media dollars, Victoria was applying similar principles to her babysitting business. While most teenagers were sitting around waiting for referrals from friends & family, Victoria was putting up flyers around the neighbourhood and generating her own leads.

She honed her marketing skills at York University and Sheridan College before jumping into agency life with Carat.

Victoria Cromie stops by to chat about growing up in Toronto, her affinity for do-it-yourself projects, working on the Hyundai and Ford media accounts, selling Olympic-calibre balance beams on Amazon, and her move into retail media.

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