This week, I’m recording late in the lounge with a glass of Irish whiskey, reflecting on the usual mix of chaos and joy in a photographer’s life. Some good news first: the Mastering Portrait Photography podcast has landed in the https://podcast.feedspot.com/photography_podcasts/

https://podcast.feedspot.com/portrait_photography_podcasts/

https://podcast.feedspot.com/uk_photography_podcasts/

I share stories from a beautiful small wedding at Le Manoir, talk about how AI is both transforming and disrupting our industry (and how I’m using it to write useful code for the studio), and confess to completely changing my Instagram strategy so it actually makes me smile—feel free to check it out @paulwilkinsonphotography.

The highlight? Racing through three days of corporate headshots in London, where the CEO arrives and my flash promptly refuses to fire—just classic timing. A reminder: knowing your kit inside-out and keeping calm is what clients are really paying for.

If you fancy joining me in Oxford for a day of portraits, stories, and good company, there’s still a spot on our next Location Portraits Workshop.

https://masteringportraitphotography.com/resource/mastering-portrait-photography-on-location-in-oxford-9th-june-2025/

As ever: trust yourself, enjoy the process, and be kind to yourself. Cheers!

Transcript

Introduction and Setting the Scene

Well, it's been a while since I've recorded a podcast quite like this, but I'm sitting in our lounge. It's late. I've got a glass of Irish whiskey for a change, which is just beautiful. All of my whiskeys have been bought by someone and I love that. I love sitting and thinking of someone, a family member or a friend.

'cause I enjoy, well, the smell and the taste. There's some, I dunno why I like whiskey so much. Um, I just do, there's something, I think it's 'cause my mom and dad liked it. And possibly because of that, I find there's something really magical about the smell and the taste and the color and just, I don't know, something that sat in a barrel for a decade or more just appeals to me, and it has been another busy week.

It's Wednesday as I record this, and yet it feels like it's been the end of a week. Um, it's just, it always feels like I'm playing catch up, but I think that's just the nature of the job. When I worked at Accenture all of those years ago, I quite liked the project mentality. Although we were busy, we ramped up and up and up and up until eventually we got to the delivery date.

And then of course, once it was delivered, you've got a week or two off all of that pressure built and built and built. It was to an end point. And I don't think, as a photographer, I felt like that since I left that world now it's just a constant churn of to-do lists, retouching shoots, being energized, even things like recording this podcast.

You have to be really in the mood to do it, and I'm not always. There have been plenty of times when I've sat down to record something and even a large glass of 15-year-old single molt doesn't do it. However, I am here, it is late. So forgive me if I sort of tumble over some of my words, but I really wanted to get, um, an episode out.

I'm Paul and this is the Mastering Portrait Photography  📍 podcast.

Podcast Achievements and Listener Appreciation

So before I get into the main body of, uh, the podcast this week or this episode, I wanted to give a little bit of good news. We have been voted by we, I mean the Mastering Portrait Photography podcast has been judged or voted, or I don't know. I don't exactly know how it's assessed, but we have been given three really cool things by the guys at Feed Spot who list and assess, uh, podcasts from all around the world.

I. So we are in, uh, for photographers, we're in the top 100 podcasts for photographers globally. We're in the top 10 portrait photography podcasts globally, and we're in the top 35 UK photography podcasts on the web. So thank you. Thank you. Thank you so much to everybody who listens and everybody who's made this thing possible.

We are ranking right up there with some really big commercial podcasts and at the end of the day, it's just me, a microphone and I suppose 20 years of experience of being a photographer. But nonetheless, it's an absolute thrill that we are getting recognized. Um, so thank you to all of you who listen.

Every one of you sends in emails. Everyone who, uh, stops us at the conventions and the shows to say that they like listening to it. Uh, so what have we been up to other than celebrating, uh, a major success. By the way, you can head over to Feed Spot. I'll put the links in the show notes if you're gonna go see the lists of everybody else Tell I listen to, there are some great podcasts on there.

And of course my target is to be higher up the list, not just one of the top 100 we wanna be. The one, but yeah, I dunno whether we'll ever get to that given it really is just me and a microphone. Uh, but I'll do my best, uh, last week. 

Recent Photography Projects and AI Innovations

Over the past week or so shot the most beautiful tiny wedding at Le Manoir. I lo I love these little weddings.

35 people, the nicest bride and crew who were so excited. Uh, they had family from all over the world, from India, from Austria, Switzerland, the uk. Why Europe? Brilliant. Brilliant, brilliant. The weather. Stunning. We had loads of time. We relaxed, we had, oh, it was just the best day possible. Uh, what else? What else?

Uh oh, yeah. Um, one of the things, um, sorry, that's, that's another subject jump. Um, I've got notes. Obviously. I sit here with a screen of notes and these are the things I wanted to cover. One of the things I wanted to cover is some other focus of what I'm doing at the moment and what we are doing in the studio.

And one of the things that's right front of mind at the moment has been ai, and I'm guessing from everything I'm reading and everything I'm studying is that AI is gonna stay at the front. And it might just be the last thing standing if I've understood it all correctly. So I've, I mean, those of you who know me know my PhD is in neural networks, which is the backbone.

Um, of AI 30 years ago, so of course I'm well outta date, but that hasn't stopped me being really quite curious and I guess I've got a natural, uh, sort of a natural aptitude for it in spite of the fact that it's advanced so far on the whole, I'm getting my head round. Most of it. Some of it's really daunting, some of it is frankly terrifying, but some of it is exhilarating.

So I'll give you an example of some ways we're using AI here at the moment. Um, one of the things I'm doing is I'm using it to help me code some really useful add-ons, scripts and plugins for things like Lightroom, Photoshop. And some general stuff behind the scenes, um, which we will be able to release as commercialized product.

Um, I'm not a terrible coder. I'm not a great coder, but I have enough knowledge to be able to know how to specify what I want, understand the problems I'm trying to describe. And now that I have all of these AI tools beside me is it's just opened up a huge wealth of opportunity to make our life in the studio simpler and faster.

And more productive. And while that, you know, all of that's really good, of course the downside of AI is it is gonna tear through the job market in every single industry. And of course our industry is particularly susceptible to it. If you think about any photograph you can imagine, um, where the subject is irrelevant, it as in, it doesn't have to be a named face.

It could just be. A nameless detective, um, a doctor, a medic, a firefighter, a parachutist, a pilot, a family, a child, a dog. As long as it doesn't have to be that dog, that person, that pilot, that firefighter. AI does it today. And this is just an early version chat. GPTs photo generator is off the top of the scale.

Good. Um, I've actually written. Some stuff where it's taking, so, you know, automated some scripts that are taking my pictures, generating the prompts to generate those pictures, and then generating more pictures. And I'm doing it as an experiment just to test where we are and honestly. Yes. Not perfect, but we are right at the beginning of where we're headed.

So, you know, if I was gonna be slightly gloomy, I suppose if, if you are a stock photographer,