EP18: How Data Will Increase the Popularity of Formula E - Interview with Matt Roberts
Description
This is how data increased the revenue of Formula 1 & Formula E.
As a fan of F1, I really enjoyed this podcast. So, if you’re also a racing enthusiast, then buckle up as this podcast will give you a tour on what’s going on in the racing industry.
In the episode 18 of Data & AI Talks Podcast, @Matt Roberts, leader of one of Europe's largest data teams in sports marketing and VP of Business Intelligence at Formula E, talks about how they have improved their commercial performance and are working to increase fun fandom based on data.
You will uncover:
✅ How Formula E started and how it’s going now.
✅ How Formula is using their diverse data for the betterment of customer experience.
✅ How Formula 1 and Formula E different from each other based on their KPIs.
✅ Tips on how you can use your data in your own company or organization.
Follow us on LinkedIn for more insights on the Data & AI Industry: https://www.linkedin.com/in/vincentspruit/
#podcast #data #dataandai #formulae #formula1 #racing #customerexperience
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