What truly defines a winning culture? In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with Robby Emery—speaker, pastor, and leadership expert—to explore the power of culture in shaping high-performing teams. Robby shares insights from his work with Michigan football and his experience developing leaders in business, sports, and faith-based organizations.

They discuss why what’s said in the halls matters more than what’s written on the walls, emphasizing how true leadership isn’t just about setting expectations but creating space for people to take ownership. Robby breaks down the three keys to building a championship culture—defining it, declaring it, and defending it—and highlights the role of language in shaping leadership. They also explore the intersection of faith, responsibility, and personal growth, sharing valuable lessons from Michigan’s football program and how winning cultures sustain success.

Whether you’re a business leader, coach, or entrepreneur, this conversation will give you actionable strategies to create a culture that drives impact.

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What we discussed:

00:00 Introduction

01:38 Why the Big Ten Is Dominating College Football

02:42 The Secret to Building a Championship Culture

05:00 How Toxic Conversations Can Destroy an Organization

08:39 The Lesson Behind Michigan’s Championship Mentality

11:19 Why True Leaders Take Responsibility, Not Just Credit

16:26 Faith, Belief, and the Role They Play in Leadership

18:49 The Intersection of Character and Culture

20:55 Why Some People Lead and Others Just Wait

23:02 Culture Starts with Ownership

26:29 How Leadership Can Inspire True Ownership

29:05 How to Keep Moving Forward After a Setback

36:03 You Can Get Content Online, But You Can’t Get Community

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