In this episode of the Cash Rich Exit Podcast, Colleen O’Connell-Campbell welcomes Joanna Track, serial entrepreneur, strategist, and founder of Good Eggs & Co.

 

Joanna has launched and exited multiple businesses - including Sweet Spot, eLuxe, and The Bullet - and now leads Good Eggs & Co., a consultancy focused on content and context marketing. Known for her candid, no-nonsense approach, Joanna shares what she’s learned about building brands with staying power, navigating exits, and avoiding common pitfalls that entrepreneurs face.

 

Key Highlights:

 

Redefining success in an exit: why an exit doesn’t always equal success, and how legacy plays a role.

 

From Sweet Spot to The Bullet: Joanna’s journey of launching and scaling digital-first businesses in Canada, often ahead of the curve.

 

The capital gap for women entrepreneurs: reflections on raising millions in funding and the systemic challenges women still face.

 

Don’t build on rented land: Joanna’s hard-won philosophy on creating assets you own (like email lists and websites) versus relying on platforms you don’t control.

 

Content with context: why brands need to serve before they sell, focus on the long game, and create authentic, relatable voices.

 

Personal brand vs. business brand: why people buy from people, and how leaders can use thought leadership to strengthen both.

 

Growth mindset: why Joanna shifted from saying she wanted to keep Good Eggs small, to embracing its rapid growth trajectory.

 

Fun, frank advice: be yourself, be authentic, and test - because the biggest risk is never putting your ideas into the world.

Whether you’re scaling, selling, or starting fresh, Joanna’s story offers lessons in resilience, ownership, and building a brand that thrives beyond you.

 

If Joanna’s insights sparked ideas for your own business or exit strategy, connect with host Colleen O’Connell-Campbell on LinkedIn or to schedule your complimentary Wealth Gap Analysis.

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The Cash Rich Exit Podcast is brought to you by O’Connell-Campbell Wealth Management at RBC Dominion Securities.

 

All opinions expressed by the host, Colleen O’Connell-Campbell, and podcast guests are solely their own opinions and do not reflect the opinion of RBC Dominion Securities.

 

This podcast is for informational purposes only before taking any action based on information in this podcast you should consult with a qualified professional.

 

Colleen O’Connell-Campbell is a Wealth Advisor at RBC Dominion Securities, a member of the Canadian Investor Protection Fund.