EP419. 你知道自己的為什麼嗎? 黃金圈理論 Book. 先問，為什麼？Start With Why
Update: 2024-08-08
Description
這集聊聊賽門·西奈克的《先問為什麼》，探討他提出的黃金圈理論。
黃金圈三層同心圓，由外到內分別是做什麼、怎麼做，與為什麼。這個架構看似簡單，卻與人腦如何處理資訊與情感的結構完全一致。最核心的「為什麼」，最能撼動人心，產生強大連結，但也正是語言最難清楚表達的部分。
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