EP74: Jeanine Wright Interview: How To Launch and Grow Your Podcast with COO of Simplecast
Description
Host Allison Hare sits down with the Chief Operating Officer, Lawyer, and one of the first investors of her favorite podcast platform, Simplecast, none other than Jeanine Wright.
(If you are a podcaster and podcast want to be, hear what she has to say about Simplecast, a platform you might use.)
This makes Jeanine Wright a great trifecta of an image of an empowered woman in the industry of tech or tech investments. Given that there's not so much attention and investment is given to women. In Silicon Valley, only 2% of women are being invested.
But how did Simplecast started?
Jeanine will share her story from being a talent-side entertainment and media attorney half a dozen years to being an angel investor in tech and eventually meeting the CEO of Simplecast, Brad.
Resources:
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Episode Highlights:
- Simplecast was bought now by Sirius XM, Pandora.
- Her calling to move to the next chapter of her career life after her 3rd child.
- What is it like to be the 19th woman in the tech company she worked for? Plus, being pregnant at that time.
- The analytic data content creators can get on the platform. What device do listeners use? What part do they skip? How long will they listen to ads? What's the future of podcasting?
- Beginner podcasters always want to see the analytics, Jeanine and Allison say, put up a good show and be consistent.
- Grow your podcast audience by using pop episodes or gateway episodes.
- Momentum carries you success.
Key Points
- To grow podcast audience, focus on high-quality content and high-quality sound. Means invest in the right mic.
- Be consistent! Don't deprive your listeners of something to get addicted to you.
Tweetable Quotes:
- Podcasts content consumers tend to be bingers if you don't give them something to go to next. It's like you deprive them of an opportunity to get addicted to you.
- Jeanne Wright
- They start with the momentum, and the momentum carries them through longer.
- Jeanne Wright
- Try not to put too much into the analytics, have a great strategy, have a great show.– Allison Hare
Planning to start your podcast soon? Start your free 14-day free trial here!
https://simplecast.com/#_r_allison20
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