EPISODE 76: Mastering Author Branding and Platform Building with PR Strategist Gretchen Schafer and Author Nicole Meyer
Description
In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer discuss the key elements of author branding and platform building with special guests Nicole Meyer and Gretchen Schafer. Nicole and Gretchen, the brains behind 'Bookwork,' share their expertise in book coaching and branding strategies to help fiction writers stand out. The conversation covers topics such as the importance of author platforms, tips for crafting compelling pitches, and navigating the complexities of branding for introverted writers. The episode concludes with actionable advice for authors, emphasizing community-building and the importance of beginning with a focused, authentic platform.
00:00 Welcome to Wayward Writers
00:32 Meet Nicole Meyer and Gretchen Schafer
01:08 Nicole Meyer's Journey
01:37 Gretchen Schafer's Expertise
02:33 The Birth of Bookwork
06:24 Understanding Author Branding
09:53 Balancing Multiple Identities
20:58 Common Branding Mistakes
24:18 Refreshing Your Social Media Strategy
25:29 Customizing Your Platform for Your Audience
27:07 Effective Querying and Pitching Techniques
29:38 Distilling Your Book into a Compelling Pitch
33:18 Building a Community as an Introverted Writer
41:01 Taking Strategic Steps to Advance Your Writing Career
43:35 Final Thoughts and Farewell
The Book Works Team: Nicole & Gretchen
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