EPR & Packaging: What Brands Must Know in 2025
Description
Did you register your company with CAA for EPR?EPR is not a one-and-done conversation so we’re back with round two.This week on Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors continue the deep dive into Extended Producer Responsibility (EPR) with guest Paul Kearns, who helps us dig deeper into the realities brands are facing as reporting deadlines approach and questions keep piling up.We’re expanding the conversation to explore:When does a manufacturer become the producer?How do Incoterms shift responsibility?What packaging really counts under EPR?How should you manage reporting across states with conflicting rules?This isn’t a compliance checklist it’s a survival guide for brands, designers, suppliers, and anyone with their name on a box.Join us as we keep the EPR series going with new questions, clearer answers, and the conversations no one else is having.
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