Apple’s iPad is more than just a screen for browsing or streaming—it’s a tool for work, study, and creativity. To unlock its full potential, especially following the launch of the new iPad Pro, ESR has introduced two new magnetic detachable keyboard cases: the Shift Keyboard Case and the Flex Keyboard Case, as well as tougher screen protectors such as the UltraFit and Paper-Feel. Both cases connect via Bluetooth, staying paired even when removed, so you can type from anywhere within 32 feet. The result is freedom to work, create, and relax beyond the desk, with added screen protection.

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Shift Keyboard Case: For Professionals and Creators

The Shift Keyboard Case is built for those who demand flexibility and precision in their work, such as professional illustrators. With adjustable angles from 20°–75° in landscape, 70° in portrait and a stable 20° drawing mode, it adapts seamlessly to emails, video calls, or sketching sessions.

Its edge-to-edge trackpad—65% larger than standard—delivers smooth control and full gesture support for laptop-like multitasking. Backlit keys help you work even in low-light environments. A dual-Pencil holder keeps your stylus secure, while reinforced corners protect the iPad from bumps. Despite its robust design, it remains lightweight (735 g for 13″, 560 g for 11″) — 20% lighter than other keyboard cases.

Battery life stretches up to 195 days without backlight or 13 hours with maximum brightness, making it reliable for professionals, artists, and anyone who needs long-lasting performance.

The ESR Shift Keyboard Case is widely compatible with recent iPads:

• For iPad Pro 13″ (M4 2024 / M5 2025) – $89.99

A new version for the the iPad Pro 11″ (M4 2024 / M5 2025) will be launched on October 28th and iPad Air 13″ (2024/2025), iPad Air 11″ (2024/2025), iPad Air 10.9″ (5th/4th Gen) and iPad 11th & 10th generation models will be launched in December.

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Flex Keyboard Case: for students and everyday users

The Flex Keyboard Case offers a lighter, simpler option perfect for students and casual office users. Weighing just 530g total, it’s easy to carry between classes or coffee shops and is ideal for studying, browsing, watching videos and sketching on the go.

Its triangular magnetic stand provides two practical angles—65° for typing and video calls, and 20° for notetaking or drawing. Like the Shift, it features a larger 4.4 x 2.8-inch trackpad for smooth multi-touch control. An integrated pencil holder keeps your stylus ready, and the case’s reinforced corners provide everyday protection.

With up to 60 days of battery life (two hours of use daily), it’s dependable for study sessions, streaming, and lightweight creative work without constant charging.

The ESR Flex Keyboard Case is compatible with the iPad 11″ (A16 2025 & 10th Gen 2022) for $62.99, and the iPad Air 11″ (2025/2024/4th/5th Gen) for $59.99.

Flexible freedom for every user

What sets both cases apart is ESR’s detachable magnetic keyboard system. Since the keyboard stays paired wirelessly even when removed, you can type from the couch, sketch with the iPad propped up, or switch quickly between work and play.

Whether you choose the Shift for professional-grade flexibility or the Flex for lightweight portability, ESR’s detachable keyboard cases make the iPad more versatile than ever.

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Shift and Flip Magnetic Cases

ESR’s Shift Magnetic Case and Flip Magnetic Case transform how you use your iPad, making it more versatile for work, creativity, and relaxation. Both offer five modes—including viewing, typing, gaming, writing, and even fridge mounting.

The Shift Magnetic Case features a detachable back case that gives full hands-on freedom for reading or sketching. Strong magnets and wide support brackets ensure stability whether on a desk, sofa, or lap. It provides more viewing angles than the Flex: six designed for viewing (30°-75°) and three for writing (15°-25°).

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In comparison, the Flip Magnetic Case has an upright design that enables more stable portrait viewing, while a built-in pencil holder keeps your stylus secure, charged, and ready. Together, they let you work, play, and create with unmatched ease and stability.

Again, compatibility is wide:

ESR Shift Magnetic Cases

• For iPad Pro 13″ (M4 2024/ M5 2025) – $59.99





• For iPad Pro 11″ (M4 2024/ M5 2025) – $49.99

It is also compatible with the iPad (11th & 10th Gen), iPad Air 11″ (2024/2025), iPad Air 10.9″ (4th & 5th Gen), iPad Air 13″ (2024/2025), iPad Pro 11″ (2018-2022), iPad Pro 12.9″ (2021/2022). Please visit the ESR store or Amazon to explore more.

ESR Flip Magnetic Cases

• For iPad Pro 13″ (M4 2024/ M5 2025) – <a href="https://www.amazon.com/dp/B0FJXBJTLC?maas=maas_adg_59BD994D6FC13A6C6A213516AA48EB20_afap_abs&ref_=aa_maas&tag=maas" rel="norefer