DiscoverThe EntrepreneursElad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan
Elad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan

Elad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan

Update: 2025-10-29
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L’Objet founder Elad Yifrach talks about the value of materiality in design, smart collaborations and growing a luxury decor brand celebrated for its commitment to craftsmanship. Plus: we meet the boss of Kachimode, a Japanese firm that investigates whether real estate properties are haunted.

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Elad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan

Elad Yifrach on L’Objet’s expansion into fragrances. And: why ghost hunting is big business in Japan

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