DiscoverThe EntrepreneursWhy ‘fake it till you make it’ is terrible for business
Why ‘fake it till you make it’ is terrible for business

Why ‘fake it till you make it’ is terrible for business

Update: 2025-11-12
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Entrepreneur and Childs Farm founder Joanna Jensen shares how a know-it-all attitude can stall growth and why confidence alone can’t save a struggling enterprise. She discusses lessons from her new book, ‘Making Business Child’s Play: How to Build a Winning Brand’, a practical guide to creating companies that last. 

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Why ‘fake it till you make it’ is terrible for business

Why ‘fake it till you make it’ is terrible for business

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