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Elisa Marshall of Maman: Building the Brand (and Cookie) That Has New York Buzzing

Elisa Marshall of Maman: Building the Brand (and Cookie) That Has New York Buzzing

Update: 2025-01-22
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If you’ve ever strolled through New York City, chances are you’ve spotted the cozy blue-and-white charm of Maman Cafe—or perhaps indulged in one of their famous Nutty Chocolate Chip Cookies. Elisa Marshall, founder of Maman, shares her incredible journey from opening a single cafe in NYC to building a lifestyle brand with nearly 40 locations.

In this episode, Elisa dives into the "meant to be" moments that shaped her path, the inspiration behind Maman's warm and welcoming spaces, and her signature tiramisu recipe. Plus, she and Elizabeth chat about their exciting Cookie Granola Latte Collab—a pairing of Purely Elizabeth’s granola with Maman’s signature latte and baked goods, available at Maman locations and online through February. Elisa also shares tips for creating a stunning tablescape, the power of optimism, and how Maman continues to grow into a global lifestyle brand.

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How I Built This with Guy Raz

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Elisa Marshall of Maman: Building the Brand (and Cookie) That Has New York Buzzing

Elisa Marshall of Maman: Building the Brand (and Cookie) That Has New York Buzzing

Elisa Marshall, Elizabeth Stein