Embracing nostalgia and innovation at Luna Park Sydney with Michelle Rowling
Update: 2025-05-01
Description
How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies.
From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightful conversation on brand evolution, customer-centric strategies, and the magic of Luna Park.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
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