Reinventing Banking with Ravi Santhanam
Update: 2025-06-12
Description
What does it take to transform a bank into a benchmark for digital innovation?
Ravi Santhanam, CMO and Head of Direct to Consumer Business at HDFC Bank, shares how India’s largest private sector bank is redefining customer experience through technology, data, and bold leadership.
In this episode of The CMO Show, Ravi reveals how HDFC Bank is leveraging India’s unique digital infrastructure to deliver hyper-personalised services, disburse loans in seconds, and empower both customers and employees. From MarTech to AI, Ravi’s story is a masterclass in how marketing can drive measurable impact, fulfil demand, and lead change across an entire organisation.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
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