The buzz: Like all major transitions in human history, the shift from a linear to a circular economy will be a tumultuous one. It will feature pioneers and naysayers, victories and setbacks” (Frans Van Houten). Welcome to our series that dives into the world’s most pressing issues and their growth opportunities. Because our planet’s resources are finite, we must conserve it for future generations while purposefully providing for today’s growing population. How? Move from a linear to a circular economy. But this change requires fresh ideas and re-thinking value chains and product lifecycles. The experts speak. Kate Brandt, Google: “In every walk with nature one receives far more than he seeks” (John Muir). Erin Simon, World Wildlife Fund: “You can’t cross the sea merely by standing and staring at the water” (Rabindranath Tagore). Jim Sullivan, SAP: “My neighbor has a circular driveway…he can’t get out” (Stephen Wright). Join us for Mega Trend Making the Rounds: The Circular Economy.