The buzz: “Brands are all about trust. Trust is earned in drops but lost in buckets!” (Kevin Plank). About 64% of consumers and companies worldwide buy or boycott a brand – food, components, spare parts, raw materials, chemicals, software, data – solely based on its position and practices on a social or environmental issue that matters to them. Reality check: in a global economy with complex supply networks, the challenge of gaining and maintaining trust grow with the distance between producer and consumer. Can new technologies help create trusted products, leading to higher revenues and customer satisfaction and loyalty? The experts speak.
Tony Costa, Bumble Bee Foods: “If you can dream it, you can do it” (Walt Disney). Jeff Howell, SAP: “Chance favors the prepared mind“ (Louis Pasteur). Tom Kohnen, SAP: “Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that [bleep] reflection” (Lady Gaga). Join us for Mega Trends: Trusted Products.