Encore: The Future of Managing Customer Mindshare
Update: 2016-04-07
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The buzz: Buy it now!
The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content –including social media often beyond your marketing team’s direct control – to support their purchasing decisions. – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare? The experts speak. Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions reports, b-to-b marketers must create and facilitate, on average, between 11 and 17 distinct buyer interactions to enable a purchase to occur.” Nick Robinson, SAP: “We must learn what customers really want, not what they say they want or what we think they should want” (Eric Ries). Eric Martin, SAP: “Marketing is too important to be left to the Marketing Department” (David Packard). Join us for The Future of Managing Customer Mindshare.
The classic customer engagement model is evolving, as business customers and consumers search a broad set of indirect content –including social media often beyond your marketing team’s direct control – to support their purchasing decisions. – to support their purchasing decisions. With your as-yet-unknown buyer already 70%+ of the way to the real or virtual checkout counter before they initiate any person-to-person contact with your company, how can you capture their early-cycle mindshare? The experts speak. Marisa Kopec, SiriusDecisions: “In 2015, SiriusDecisions reports, b-to-b marketers must create and facilitate, on average, between 11 and 17 distinct buyer interactions to enable a purchase to occur.” Nick Robinson, SAP: “We must learn what customers really want, not what they say they want or what we think they should want” (Eric Ries). Eric Martin, SAP: “Marketing is too important to be left to the Marketing Department” (David Packard). Join us for The Future of Managing Customer Mindshare.
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