Enforcement Under CCPA
Update: 2022-12-19
Description
In August, California Attorney General Bonta announced the first-ever California Consumer Privacy Act (CCPA) enforcement action, a $1.2M settlement with Sephora. While CCPA gives consumers a wide range of rights, it creates a series of obligations for businesses.
This groundbreaking Sephora case involved an overlap in marketing and privacy that many brands are now assessing: targeted advertising data collection and opt-out policies
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