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This source, "Dynamic Lecturing: Research-Based Strategies to Enhance Lecture Effectiveness," authored by Christine Harrington and Todd Zakrajsek, examines various methods to improve the impact of lectures in educational settings. The authors challenge the notion that lecturing is inherently ineffective, arguing instead that thoughtful strategies can make it a powerful teaching tool. They explore different types of lectures and offer evidence-based techniques for enhancing student engagement, comprehension, and long-term retention. The book emphasizes incorporating active learning, leveraging technology effectively, understanding memory processes, and utilizing questioning and reflection to create more dynamic and successful lectures.