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This source, How to Run a College, offers a comprehensive guide to the administration and operational aspects of higher education institutions in the 21st century. Drawing on historical context and contemporary challenges, the authors examine key areas such as governance, financial management, enrollment strategies, advancement efforts, academic affairs, student life, and athletics. The text analyzes the pressures facing colleges and universities and proposes strategies for adapting to a changing landscape, emphasizing the need for strategic leadership, innovation, and collaboration to ensure institutional survival and relevance. Ultimately, the book presents an optimistic yet realistic assessment of the future of American higher education and the critical decisions leaders must make.