Enzo Scarcella: The Marketing Visionary Fuelling MTN’s $3.6B Brand Machine
Description
Enzo Scarcella is the Chief Consumer Officer at MTN Group, where he leads consumer strategy across 19 markets, steering the brand through Africa's dynamic digital evolution.
With over two decades of experience, Enzo has been at the helm of some of South Africa's most iconic brands. He played a pivotal role in Vodacom's transformation, notably leading the brand's migration from blue to red. His tenure at Telkom as Chief Marketing Officer further showcased his ability to drive brand resurgence in competitive markets.
Enzo's career also includes significant roles in the beverage, retail, and media sectors, with stints at SABMiller and M-Net, where he honed his skills in brand management and consumer engagement.
🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
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