In this episode of The Diary of a CMO™, we sit down with Luca Gallarelli, Group CEO of TBWA\South Africa — a leader known for embracing chaos, nurturing creativity, and building some of the bravest agency cultures on the continent.

From his early days at Ogilvy, to the bold moves at MetropolitanRepublic, and now driving disruption at TBWA, Luca opens up about his career journey, leadership philosophies, and what it truly takes to run a creative network that thrives on uncomfortable ideas.

🔥 In this episode we talked about: ✅ The South African creative identity: Driven by ambition and born from a diverse yet conflicted society, fostering a unique global creative voice

✅ Generative AI in the creative industry: Its transformative impact, TBWA's approach to integration, and the crucial balance between technology and human creativity

✅ Making "Chaos" TBWA's Creative Co-Pilot: Decoding their philosophy of disruption and how a little tension can spark brilliant ideas

This one’s for marketing professionals, agency leaders, and anyone navigating the beautiful madness of the communications industry.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

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