Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.

Update: 2024-03-14

Description

We’re back! This month Zitcha co-founder & CEO Troy Townsend joins the show to share an Omnichannel perspective and discusses how in-store environments are crucial for driving sales and completing the customer buying journey.

The Retail Refresh is a monthly interview series hosted by Broadsign. In each episode, the Broadsign retail team dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly silly jokes to kick things off.

Come for the cringe, stay for the insightful conversations about the world of retail.

Learn more about Zitcha: https://www.zitcha.com/about-us

Broadsign | https://www.broadsign.com

Comments

In Channel

Ep 011: David Gore (Bluebite) on the potential of mobile + in-store

2024-04-3019:59

Ep 009: Karim Kanji (Broadsign) and our year-end wrap-up

2023-12-1925:18

Ep 007: Sander Roose (Omnia Retail) on dynamic pricing online and in-store

2023-11-2319:10

Ep 006: Saad Uddin (Native Touch) on Holiday Retail Trends for 2023

2023-11-0813:23

Ep 005: Jeffrey Cripe (Ara Labs) on elevating the brick-and-mortar experience with digital media

2023-08-0936:09

Ep 004: Jorge Bueno (Shoppermotion) on shopper movement and retail media

2023-07-2616:50

Ep 003: Yuni Baker-Saito (Chicory) on contextual commerce media in grocery

2023-07-1322:35

Ep. 002: Mitch Wade (Quividi) on how to segment and engage in-store audiences

2023-06-2119:48

Ep. 001: Karim Kanji (Broadsign) & the rise of in-store digital media

2023-06-1527:15

Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.

2024-03-1440:04

Ep 008: Talia Arnold (Exverus Media) on running retail media campaigns

2023-12-0528:47

00:00

Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.

#box-pro-ellipsis-176235250759311{-webkit-line-clamp:2;}Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.

Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.

Broadsign

Ep 010: Troy Townsend (Zitcha) on the power of in-store media within the omnichannel mix.