Ep. 002: Mitch Wade (Quividi) on how to segment and engage in-store audiences
Description
Quividi VP of Sales for North America Mitch Wade joins the show to talk about how retailers can better understand what kinds of shoppers they’ve got in their stores and how to use that information to effectively deploy in-store retail media that has a big impact.
The Retail Refresh is a twice-monthly interview series hosted by Rob Côté and Sabrina Allard from Broadsign. Each episode, they'll dive into a different topic with a leader or expert in the retail media and technology spaces. They'll also engage in some truly stupid jokes to kick things off.
Come for the cringe, stay for the insightful conversations about the world of retail.
Watch the video versions of our interviews on YouTube
Learn more about Quividi: https://quividi.com/
Follow Quividi on LinkedIn: https://www.linkedin.com/company/quividi/
Connect with Mitch: https://www.linkedin.com/in/mcwaday/
Connect with Rob: https://www.linkedin.com/in/robwcote/
Connect with Sabrina: https://www.linkedin.com/in/sabrinallard/
Find Broadsign in other places
Broadsign | https://www.broadsign.com
Linkedin | https://www.linkedin.com/company/broadsign
Twitter | https://twitter.com/Broadsign





