Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

Update: 2024-04-26

Description

Ever wondered what goes on behind the scenes at companies like Roku to truly understand their customers? Join us as we dive into the world of consumer insights with Danielle Blugrind, a seasoned market researcher at Roku. Discover how qualitative and quantitative data converge to shape products, features, and brand experiences. From ethnographic adventures to data-driven decision-making, this episode offers a rare glimpse into the art and science of decoding consumer behavior.

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Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

#box-pro-ellipsis-172651546024716{-webkit-line-clamp:2;}Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

The Elusive Consumer

Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher