Ep. 14 - The Art and Science of Market Research

Update: 2024-09-10

Description

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

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Ep. 14 - The Art and Science of Market Research

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Ep. 14 - The Art and Science of Market Research

The Elusive Consumer

Ep. 14 - The Art and Science of Market Research