Ep. 20- From Data to Decisions: Democratizing AI in Marketing

Update: 2025-03-04

Description

In this episode, host Ellie Tehrani sits down with AI and data analytics leader Koyelia Ghosh Roy to unpack the transformative power of AI in modern marketing. From democratizing data insights to creating hyper-personalized customer experiences, Koyelia shares invaluable insights from her journey from business analyst to AI leadership. Discover how leading brands like Starbucks and Nike are leveraging AI, learn about the pitfalls to avoid, and understand what skills marketers need to thrive in an AI-driven future.

Comments

In Channel

Ep. 25 - The Future of Music AI: Rights, Revenue, and Revolutionary Creation Tools with Simmi Singh

2025-08-1252:42

Ep. 24 - Documentation-First Product Philosophy with Josh Angotti

2025-07-1556:06

Ep. 23 - AI Systems That Actually Serve Your Customers with Ilyas Iyoob

2025-06-1051:29

Ep. 22 - Unlocking Hidden Value in Energy with AI with Akash Sharma

2025-05-0946:39

Ep. 21 - Voice Fraud, AI, and the Future of Consumer Authentication with Verizon

2025-04-1501:04:00

Ep. 20- From Data to Decisions: Democratizing AI in Marketing

2025-03-0441:15

Ep. 19 - The Art of Product Leadership: Building with Purpose

2025-02-1145:07

Ep. 18 - Cracking the Consumer Code: Lessons from Applebee's

2025-01-1444:02

Ep. 17 - Exploring Human-Centered Design

2024-12-1049:37

Ep. 16 - AI Ethics and Impact

2024-11-1241:42

Ep. 15 - Data-Driven Grooming: Manscaped's Consumer Strategy

2024-10-0828:58

Ep. 14 - The Art and Science of Market Research

2024-09-1033:42

Ep. 13 - The Emotion of B2B Marketing

2024-08-1345:23

Ep. 12 - Marketing with Empathy with Sandeep Dayal

2024-07-0950:26

Ep. 11 - Dr. Justin Barclay, Tivity Health - Deciphering Healthcare's Cryptic Senior Consumers

2024-06-1001:07:06

Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

2024-04-2642:00

Ep. 7 - Live From Future Festival in Toronto, Part 1

2024-01-1701:02:34

Ep. 9 - Stephanie Freier, Inspire - Mission-Driven Consumer Insights

2024-01-1036:50

Ep. 8 - Live From Future Festival in Toronto, Part 2

2024-01-1001:11:40

Ep. 6 - Sally Mueller, Womaness - Reaching the Elusive Menopause Consumer

2023-10-1750:07

00:00

Ep. 20- From Data to Decisions: Democratizing AI in Marketing

#box-pro-ellipsis-175695000347130{-webkit-line-clamp:2;}Ep. 20- From Data to Decisions: Democratizing AI in Marketing

Ep. 20- From Data to Decisions: Democratizing AI in Marketing

The Elusive Consumer

Ep. 20- From Data to Decisions: Democratizing AI in Marketing