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I just learned why 90% of small businesses are wasting their social media efforts.

(And it's costing them high-value clients every single day.)

This week I spoke with digital marketing expert Fyn Wycherley of Superized Media, who's built such influential reach that even Barack Obama and Daniel Priestley follow her.

She revealed the exact strategies that convert social media followers into paying clients—especially for those operating under six figures.

THE BIGGEST MISTAKE: You're Publishing, Not Marketing

✅Most of us treat social media like a free PR machine—dumping content as a checklist exercise.

✅Marketing is about getting content in front of your target audience, nurturing trust, and leading with incredibly interesting, educational or entertaining content.

✅Every post should be an icebreaker. Without visibility and trust, the algorithm kills your content cold.

THE CONTENT FORMULA THAT WORKS

If you're posting 7 days a week, use the T-M-B Formula:

→ 4 Top-of-Funnel posts: Deliver massive value because people don't know you yet.

→ 2 Middle-of-Funnel posts: Share case studies for people ready to buy.

→ 1 Bottom-of-Funnel post: Include an offer or CTA.

If your service costs over €750, you need a nurturing mechanism (emails, lead magnets).

WHY YOU NEED VIDEO (even if like introvert me you don't like it)

Video is the only way to genuinely win trust online.

Fyn's clients go from a couple hundred views to 200,000 people per post when they embrace video.

PLATFORM-SPECIFIC STRATEGIES

→ Instagram Reels: Informal, spontaneous energy with visual movement.

→ LinkedIn: Infographics and carousels get the best reach. Drop "gold nuggets," not boring content.

→ Multi-Platform: create once, spread everywhere (LinkedIn, TikTok, YouTube, Instagram, Facebook).

THE STORYTELLING SECRET

You have 2 seconds to stop the scroll. Never start with "Hi, my name's..."

Use suspension and intrigue. Hook them immediately.

AI: YOUR IDEA GENERATOR

Use ChatGPT, Claude and Perplexity for ideas only. Then add your personality. People smell generic AI content a mile away.

FYN'S GAME-CHANGING ADVICE

✅Split your energy 50/50:

✅50% creating content

✅50% engaging and building community

The Bottom Line:

Stop broadcasting. Start building trust and converting followers into clients.

What's your biggest challenge with converting social media followers into paying clients?

Connect with Fyn Wycherley on LinkedIn or visit Superized Media.

#DigitalMarketing #SocialMediaStrategy #ContentMarketing #SmallBusiness #BusinessGrowth

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