In this episode, we’ve invited a 30-year veteran and highly respected speaker. His name is non-other than David Paul Knudten. 
As an over-a-quarter-century veteran ad man, DP has worked as a copywriter, Creative Director, and Marketing Strategist on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, ClosetMaid®, Georgia-Pacific®, and Great Wolf Resorts®. His résumé includes tenures at ad agencies such as DDB Needham (Chicago), McCann Erickson (Atlanta), and creative shops in Denver, Sarasota, and Madison, WI.
A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and products—for companies throughout the United States.
DP cut his branding teeth in the trenches at McCann Erickson creating a variety of work for Coca-Cola and its various brands. He’s also worked on a wide array of brands from the prosaic (Georgia Pacific forest products) to the poetic (HelpHOPELive), and the no-nonsense B2B (Honeywell) to the wet & wild B2C (Wilderness Hotel & Golf Resort). His personal favorite: Southeastern Guide Dogs of Sarasota, Florida.
His NonFiction Brand philosophy and practice are outlined in detail in his book "NONFICTION BRAND—Discover, craft and communicate the 'completely true / completely you' brand you already are." with a focus on personal and small business branding.
Always opinionated, and loving a respectful, yet contentious debate, DP brings his years of experience to every conversation. And one thing he absolutely guarantees? You will not be bored.
Top 3 Value Bombs:
1) What is Personal Branding and why is it so important now
2) Why you should be creating and codifying your personal brand
3) Why is it that when you are not a brand, you are a commodity
Learn more about David:
Website: https://dpknudten.com/
Facebook: https://www.facebook.com/dpknudten
Instagram: https://www.instagram.com/dpknudten/
Linkedin: https://www.linkedin.com/in/dpknudten/
Learn more about Rayson:
Facebook: https://www.facebook.com/Raygacy/
LinkedIn: https://www.linkedin.com/in/raysonchoo
Instagram: https://www.instagram.com/raygacy/
Clubhouse: https://www.clubhouse.com/@raygacy
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