On this week's episode, I have influencer/creator expert Taylor Lorenz. Tune in as we talk about her book, “Extremely Online: The Untold Story Of Fame, Influence, And Power On The Internet” as well as her experiences working as a journalist for “The Washington Post” and “The New York Times”. We also dive into some tidbits she has about social media.

Show Notes

Taylor Lorenz on Instagram: https://www.instagram.com/taylorlorenz/?hl=en

Taylor Lorenz on TikTok: https://www.tiktok.com/@taylorlorenz?lang=en

Taylor Lorenz on YouTube: https://www.youtube.com/channel/UCp38w5n099xkvoqciOaeFag

Michael's Online Screenwriting Course - https://michaeljamin.com/course

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Autogenerated Transcript

Taylor Lorenz:

These old school entertainment people come on and they don't really understand the app and they clearly are not doing it themselves. They have some content assistant and then they're like, Hey kids, I guess I have to be here now. And it's like, what are you doing here? I will say the musicians do a better job. Megan Trainor has Chris Olsson, but TikTok buddy that, and music is such a part of TikTok, I feel like they get a warmer reception.

Michael Jamin:

You're listening to, what the Hell is Michael Jamin talking about? I'll tell you what I'm talking about. I'm talking about creativity, I'm talking about writing, and I'm talking about reinventing yourself through the arts.

Hey everyone, what the hell? It's Michael Jamin talking about today. I'm going to tell you what I'm talking about. So for those of you who have been listening for a long time, I'm always telling you, just put your work out there. Get on social media, start making a name for yourself, because whether you want to be an actor or a writer or director, you got to bring more to the table than just your desire to get a big paycheck and become rich and famous. If you can bring a market, if you can bring your audience you're going to bring, that brings a lot to the table. And so my next guest is an expert on this, and she's the author of Extremely Online, the Untold Story of Fame, influence and Power on the Internet. I'm holding up her book. If you're watching this podcast, if you're driving in the car, you can imagine that there's a book and has a cover. So please welcome, pull over your car and give a round of applause to Taylor Lorenz. Thank you Taylor for coming and joining me for talking about this. It's an honor meeting you finally.

Taylor Lorenz:

Yeah, likewise. Excited to be here.

Michael Jamin:

So you wrote this great book, which I read, and there's so much, I guess there's so much. You actually document the history starting from the beginning of mommy bloggers and all these people who kind of were at the forefront and then built a name for themselves on social media. And so I'm just hoping to talk to you about how we can take some of this information and apply it to the people who listen to my podcast and follow me on social media so that they can help do the same. So I guess starting from the beginning, what was interesting that you pointed out is that women were kind of at the forefront at this whole thing. You want to talk about that a little bit?

Taylor Lorenz:

Yeah, definitely. I mean, I talk about this in the book, but in the turn of the millennium, the early aughts, this blogging was taking off and there were tons of blogs, and I talk about some of the big political and tech blogs at the time, but it wasn't really until the mommy bloggers entered onto the internet in the early aughts who were these moms, these stay at home moms that really had nothing else to do. A lot of them were shut out of the labor market, and they turned to blogging and ended up really building their own kind of feminist media empires by building audiences. And they were the first to really cultivate strong personal brands online and then leverage those personal brands to monetize.

Michael Jamin:

And you're right about, I remember this may have been 10 years ago or maybe longer, one of my friends, our screenwriter, she developed a TV show on these mommy bloggers. And I'm like, wait a minute. And there was a couple of people who did that. Max Nik, who was a guest on my podcast a while, a couple weeks ago, same thing. He wrote a show based on shit my dad says, but it's on a Twitter feed and there's all these people. It's so interesting. I was a little late to the game in terms of Hollywood exploiting all these markets, these people who are making names for themselves. Lemme back up for a second though. Why did you decide to even write this book?

Taylor Lorenz:

Yeah, so I started covering this. I started as a blogger myself a little bit later.

Michael Jamin:

What were you blogging?

Taylor Lorenz:

I was blogging about my life, a lot, about my life and a lot of about online culture stuff. I thought that the mainstream media was really bad at covering the internet, and so I thought, I'm going to write about the internet. This was when I was young millennial, right out of college.

Michael Jamin:

You were writing about your personal life?

Taylor Lorenz:

Yes.

Michael Jamin:

Okay. So that's a whole different thing. You're opening yourself up to everything. And was there any, I know I'm jumping around here, I guess I have so many questions, but I don't know, was there backlash from that? Were there repercussions? Because we're talking about people do this. What's the backlash?

Taylor Lorenz:

Well, this was like 2009, so it was such a different internet, and I'm so grateful, honestly, that I was blogging in that era and not this era because I think I didn't get a lot of backlash. I had a great community. I met some of my best friends, were other bloggers from that era. I became very popular on Tumblr for my single serving like meme, like blogs. So yeah, I think when you're young, you're just kind of trying a lot of different things out. I didn't know what I wanted to do out of college. I'd never studied journalism. I didn't know I was working at a call center and just became popular on the internet and then was like, I guess I'm pretty good at this

Michael Jamin:

Stuff. Really? I didn't know that about it. You have a pretty big following on TikTok and Instagram as well, which is so weird because you're writing about something that you are also participating in. I mean, it's almost meta how you are, what you're talking about. No,

Taylor Lorenz:

Yeah. I mean, I started, had I been able to monetize my blog nowadays, content creators on TikTok, they can monetize in 2009, 2010, couldn't, the best that you could hope for was one of those book deals that Urban Outfitters. Right?

Michael Jamin:

But

Taylor Lorenz:

You couldn't really leverage it into much. I ended up just leveraging it into a career in media, which has been fun. But

Michael Jamin:

See, this is what's interesting to me because right now you see so many people on social media, how do I monetize this? Meaning ads or even sponsorships, but there's other ways to monetize outside of brand deals or views on YouTube getting used. So yeah, there's a whole, I don't know. Do you think that's a large percentage of people on the internet? It seems like to me most are doing it to monetize for the brand deals. What's your take on it?

Taylor Lorenz:

Yeah, I think now that you can monetize in that way, a lot of people, that's their end goal. I'm kind of glad. I mean, it's a double-edged sword. Who knows what I could have done if I was able to monetize, but I'm really glad actually that you couldn't, because I think myself and a lot of other bloggers, we ended up going in a lot of different ways and entering into a lot of media type of jobs that, yeah, I mean would've never gotten otherwise. And I've learned how to be a journalist and I've gotten all these opportunities and my whole career from just experimenting and having fun online. So yeah, I think I always tell people, it's great if you can monetize, get the bag. If somebody comes to you offering you thousands of dollars, why not? But I think it's really good to take that virality and leverage it into, I like what Kayla Scanlan does, or Kyla, she's the economics YouTuber, and she gives all these talks about econ now, and she has a newsletter, and she's able to just do a lot more. It's not just doing a bunch of brand deals online. It's like using it to launch a career and whatever you want to have a career in.

Michael Jamin:

Yeah, see, I see. That's the funny, I think it's so smart what you're saying. I see some people, I'm like wondering, what's your end game out of this? Is it just to, but what you're saying is the end game, it's interesting. The end game is to do something else. And I wonder if that's what's going on with Hollywood people when I'm encouraging people to, I don't know, put theirselves out there with their art, their writing their music or whatever in my mind, to build an audience following to basically, so you can do the next thing. But I'm wondering how often that if you see that happening for people,

Taylor Lorenz:

I think the smart ones