Ep 12: Innovating Fresh Fast Food -- Chipotle Beyond E-coli
Update: 2018-01-02
Description
While Chipotle's e-coli outbreak in 2015 severely damaged the company's image and its investment value the fast casual restaurant's was an early pioneer in creating healthier fast food, making choices that flew in the face of conventional wisdom. In this episode we talk with Chipotle's Chris Arnold about the decision to use Niman Ranch pork in their carnitas, their recent move to create a vegan option with upscale HodoSoy tofu and of course, what caused the-coli outbreak and how the company responded. Unlike many of its competitors using fresh veggies and meats made the challenge to eliminate future outbreaks a puzzle solved by a variety of techniques including, sous vide methods and extra citrus too.
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