In episode 179, Erik and Kerel had the pleasure of interviewing Dr. Marcus Collins, a renowned professor, best-selling author, keynote speaker, and chief strategy officer.

Dr. Collins offered a fascinating look at how culture, human behavior, and marketing intersect. His journey, combined with his academic and professional experiences, gives him a unique perspective on how businesses can better understand and connect with people. His book, For the Culture, offers valuable insights for anyone looking to tap into the power of culture to influence behavior—whether in marketing, leadership, or everyday life.

Timestamps
0:03 Dr. Collins shares that he grew up in Detroit, Michigan, describing it as a unique city with a mix of cultural influences from the South, West, and Midwest.

3:42 Dr. Collins describes his summers spent in Ann Arbor at a summer Engineering Academy at the University of Michigan, which influenced his decision to study engineering.

8:56 Dr. Collins emphasizes the importance of understanding humanity to improve marketing and engagement strategies.

23:17 Dr. Collins explains his motivation to teach, driven by his passion for behavioral sciences and the desire to share his knowledge with others.

25:09 Dr. Collins shares his experience of writing "For the Culture," his book on understanding culture and its impact on human behavior.

31:53 Dr. Collins provides information on how listeners can connect with him, including his social media handles and website.