Ep 180 - Jennifer Yepez-Blundell, Co-founder and COO of Drafted
Update: 2024-10-13
Description
In episode 180, Erik and Kerel met with Jennifer Yepez-Blundell, co-founder and COO of Drafted, who discusses balancing her role as a mother, wife, and entrepreneur in Texas. She emphasizes the importance of being present for her children and maintaining her marriage.
Jennifer shares her career journey, from being a collegiate athlete to founding Drafted, a media company targeting Latinas in sports. In 12 months, Drafted has built an audience of 30,000 and secured eight brand partnerships. Jennifer highlights the Latina fandom report, which shows Latinas' significant influence in sports. She also discusses the challenges of being a Latina female founder and the importance of representation and cultural identity.
Timestamps:
Jennifer Yepez Blundell's Personal Life and Balancing Family and Work 0:00
Jennifer's Career Journey and Founding Drafted 6:18
Understanding the Latina Fan Mindset 11:23
Misma Project and Cultural Identity 14:21
Challenges and Barriers as a Latina Woman Founder 18:59
Influence of Athletic Background on Parenting 24:09
Personal Growth and Overcoming Challenges 25:48
Recommended Books and Movies 26:22
Music Preferences and Connecting with the Audience 29:36
Final Thoughts and Contact Information 29:49
Jennifer shares her career journey, from being a collegiate athlete to founding Drafted, a media company targeting Latinas in sports. In 12 months, Drafted has built an audience of 30,000 and secured eight brand partnerships. Jennifer highlights the Latina fandom report, which shows Latinas' significant influence in sports. She also discusses the challenges of being a Latina female founder and the importance of representation and cultural identity.
Timestamps:
Jennifer Yepez Blundell's Personal Life and Balancing Family and Work 0:00
Jennifer's Career Journey and Founding Drafted 6:18
Understanding the Latina Fan Mindset 11:23
Misma Project and Cultural Identity 14:21
Challenges and Barriers as a Latina Woman Founder 18:59
Influence of Athletic Background on Parenting 24:09
Personal Growth and Overcoming Challenges 25:48
Recommended Books and Movies 26:22
Music Preferences and Connecting with the Audience 29:36
Final Thoughts and Contact Information 29:49
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