Working with 100s (maybe even 1000s) of founders launching or growing a packaged food business for over six years has been an exercise in trying to figure out how to say the things people really need to know in ways that are digestible. And there are some things that you just don't really know until you have been through it and are on the other side. 

It's not a problem that people don't believe me, but I do think if you are just starting out, it is helpful to note these and try to save yourself some of the mental drama that comes with a business launch. 

And if you already have a business, I would love you share on YouTube or Instagram in the comments for this episode what resonated for you or if there are any additional things you wish you believed, but didn't, when you started? 

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