Working with 100s (maybe even 1000s) of founders launching or growing a packaged food business for over six years has been an exercise in trying to figure out how to say the things people really need to know in ways that are digestible. And there are some things that you just don't really know until you have been through it and are on the other side. 

It's not a problem that people don't believe me, but I do think if you are just starting out, it is helpful to note these and try to save yourself some of the mental drama that comes with a business launch. 

And if you already have a business, I would love you share on YouTube or Instagram in the comments for this episode what resonated for you or if there are any additional things you wish you believed, but didn't, when you started? 

Get the CEO checklist at https://www.foodbizsuccess.com/ceo and know exactly what to do when you put on the CEO hat 🎩 in your business.

If you would like help to create this foundation to create your own beautiful business, Master Your Business is now open for applications. We will officially start in January, but you don't want to miss the Q4 bonus classes to get your business ready!

Food Business Success is my signature program that helps you launch your delicious idea and grow it to $100K. Includes step-by-step videos, tools and 5 months inside the Fuel membership for coaching + community. And it's guaranteed to make your program fee back or I'll refund your money. Learn more at https://www.foodbizsuccess.com/program

Pick up your copy of "Key Ingredients" on Amazon here.

Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.