Ep 253: Back to Basics: The Lead Product
Update: 2025-07-03
Description
Are you tired of meeting with potential clients, putting time and effort into proposals, and not closing the sale – or worse, getting ghosted?
Maybe you constantly feel like a glorified order-taker and you’re tired of being a pixel pusher.
Today, we’re getting back to basics and talking about why you shouldn’t be giving away your strategy for free and what you need to do instead to get off the client-chasing hamster wheel.
Tune into this episode to hear:
- Why pitching with free proposals is BS
- How free proposals enable scope creep
- How the lead product positions you as a trusted advisor
- What makes it easier to land premium priced projects
- How to avoid the salesy free discovery call
Resources:
- No BS Agencies Mastery
- The Price to Freedom Calculator™
- No BS Launchpad
- No BS Agency Owners Free Facebook Group
- Start reading the first chapter of my book
- Piasilva.com
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