Ep 26: Authentic newsletter writing
Description
If you're struggling to write a consistent newsletter to your followers or know whether or not you should have a newsletter (how long it should be or how to make it authentic), in this episode, I share insights into my own process including things that are working for me and things that I see other people doing that feels gross and make me want to unsubscribe (things we'll obviously not do).
For years, I've been consistently writing a newsletter that feels good to write and feels good to read. How do I know? Because I get people replying to my emails letting me know how timely the message was to receive, and how deeply it resonated.
In this episode, you'll hear tips for writing authentic newsletters that feel both good to read and to write (using my newsletter writing process to guide us through). Things like:
- A newbie mistake that feels almost offensive to your readers
- Tips from my own newsletter writing process that create meaningful engagement with your audience (even when it's small)
- How long should your newsletter be? And what frequency to send them.
- How to address your audience (salutations that feel authentic
- Why when I promote offers I never feel spammy or gross
Links and resources mentioned in the show:
- Why I deleted 1500 followers from my newsletter and social media (ep.8)
- George Kao, authentic business marketing coach
- If you'd like examples of my newsletters, check out past articles here or here. Or feel free to subscribe here.
If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.
Head over to kristabauer.com/podcast for more tips and resources.
Enjoy the show!
Blessings, K.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kristabauer.substack.com