Branding yourself isn’t optional anymore—it’s essential. In this episode, Indra sits down with Ashley Grace Jefferson, founder of Startup Baddie and F3 (Founders, Funders & Fractionals), to explore how to stand out, show up authentically, and even rebrand yourself when the time is right.

They dive into the signs it’s time to rebrand, the difference between corporate and personal branding, and practical steps for making your brand visible—like social media, websites, and visual identity. Ashley shares her own journey, including the story behind her now-famous “Startup Baddie” identity, and offers actionable tips listeners can use immediately.

Beyond the practical, they explore the emotional side of branding: vulnerability, imposter syndrome, handling feedback, and embracing radical acceptance as your brand evolves. Whether you’re an entrepreneur or a professional navigating the modern workplace, this conversation is full of insights to help you feel seen, confident, and ready to take bold steps forward.

Key Takeaways:

• Recognize when it’s time to rebrand and why it matters.


• Align your brand with your values, personality, and goals.


• Show up authentically while managing fear and self-doubt.


• Take concrete steps to make your brand visible and consistent.


• Embrace the ongoing evolution of your personal or professional identity.

Join us, and get ready to stand out, show up, and let your brand grow with you!

Useful Links:

• The Messy Middle Matters Merch: shop.themessymiddlematters.com 


• The Messy Middle Matters Glossary: messymiddlematters.com/glossary   


• Feedback for The Messy Middle Matters: messymiddlematters.com/feedback 


• Ashley Jefferson on LinkedIn: https://www.linkedin.com/in/ashleygracejefferson/


• Indra Klavins on LinkedIn: https://www.linkedin.com/in/indrak/