Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency

Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance

Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin

Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev

Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF

Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

Better Marketing Pod 2023 key learnings

Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard