We’re here towards the end of the year, we're starting to recap some of the most important lessons that we want to ensure that you guys retain going into the new year, especially in light of some of the funds that we're getting ready to launch. That's going to serve you, but we're going to give you some parameters on how it should serve you.

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Today, we are going to share some of the potential pitfalls of liquid investments. When we invest in liquid assets, like the new liquidity fund we are making available shortly, we have understood that although the funds are more available in case of an emergency we must control our emotions that can lead to a constant cycle of placements and withdrawals that can negatively affect our retirement or other end goal. Studies have shown that investing in illiquid vehicles that are of a stable and lower risk class provides very high returns. However, people who are afraid of not having liquidity have investments that underperform those who choose to place and hold investments. When investing, it is critical that we apportion our total into different buckets or risk categories. One mix to consider is investing in 40% stable, 40% mild and 20% higher risk investments. This allows us to take a reasonable risk/reward or diversification strategy based on our level of comfort. Perturbations in the market are inevitable and by understanding its various cycles, we can invest confidently preserving and growing our wealth much better than if we allow our emotions to control our decisions.

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Invest Smart.  Live Happy.

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