The charitable giving landscape in 2024 is a tricky one. Because the truth is, Americans have become less generous in the last few years. Vox has gone so far as to say we’re in the middle of a “generosity crisis,” and fewer than half of us now give to charity on an annual basis. So, how can we make sure our favorite nonprofits continue to thrive? And how can we know what type of donations and philanthropic efforts will have the most impact?

Nancy Brown, CEO of the American Heart Association shares her top tips for smart charitable giving in 2024.

CHAPTERS:

00:00 Charitable Giving Landscape in 2024

04:30 Women’s Heart Health

16:30 The Power of Small Donations and Volunteering

31:00 Mailbag Question 1: I have multiple HSAs, should I consolidate them now? 

35:00 Mailbag Question 2: I have a variable annuity, how do I evaluate if it’s the best place to keep my money? 

TAKEAWAYS:

• Donor-advised funds (DAFs) are accounts that allow charitable contributions to grow tax-free, amplifying their impact over time.


• Automating your monthly giving offers nonprofits much-needed financial stability.


• Giving appreciated securities can save donors from paying capital gains tax while offering nonprofits the full value of the assets.



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