Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization
Description
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Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more.
In this episode, we explore:
How Crocs leverages customization to tap into B2B and team markets
Key strategies in lifecycle marketing and partnerships that support customization growth
The process behind scaling a custom product offering within a major global brand
Let’s dive in and explore how custom footwear is changing the game for Crocs.
Timestamps:
00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe
02:00 - Nick’s Career Journey from Adidas to Crocs
06:00 - The Rise of Custom Crocs for B2B and Sports Teams
10:00 - Organic Growth and Lead Generation in Custom Footwear
14:00 - Customization Challenges and Future Innovation with AI
18:00 - Partnering with Creators for Limited Edition Crocs
21:00 - Expanding Customization Globally and Operational Goals
25:00 - Perceived Value of Custom Crocs for Brand Partnerships
27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs
Hashtags:
#CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts
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