Ep 51 - Category lessons from the Supreme, Luxottica, Meta deals
Update: 2024-08-07
Description
On last week's Meta earnings call, Zuckerberg reported that demand for the Ray-Ban 'Smart Glasses' was “...still outpacing our ability to build them.”
Either demand is through the roof (not seeing it), or the capacity to produce them is still developing (likely).
Regardless, it appears optical-based assisted intelligence is here to stay in one form or several.
On Episode 51 of the SaaS Brand Strategy Show, Dustin and Mike dig into the recent acquisitions and investments in and around the emerging category, including:
- Luxottica's acquisition of Supreme for $1.5 billion and Meta's investment in Luxottica
- The potential strategic rationale behind these moves, such as gaining access to digitally native consumers and the metaverse
- Concerns about VF Corp's ability to maintain the authenticity and appeal of acquired brands like Supreme
- The importance of staying connected to a brand's core community and maintaining its "soul" as it grows
- The role of wearable technology and personalized AI experiences in the future of consumer engagement
Is the Face Tech category a true complement or the latest turn on, tune in, drop out distraction?
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