Ep. 57 - From Cannes to Chaos—CMOs, Creators & the AI Tension
Update: 2025-09-22
Description
In this episode of the SaaS Brand Strategy Show, DRMG welcomes Winston Binch, Chief Brand & Experience Officer at Gale, for a frank conversation about the shifting ground under marketers’ feet.
We unpack:
Why Cannes has shifted from a creative director’s festival to a CMO showcase
What 70% of CFOs get wrong about AI’s role in marketing
How big agencies are reengineering workflows around AI—from back office to big ideas
The real opportunity in the Creator economy
How strategy, not software, unlocks both efficiency and boundary-pushing creative
If you’re asking “How are we using AI to drive brand innovation, not just automation?”—this one’s for you.
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