Ep 540: Using Halloween as Q4 Prep: Pilothouse’s Aves on Creative Seasonal Ads
Description
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In this episode of All Killer No Filler, host Eric Dyck brings on Aves from Pilothouse and Ad‑Venturous to unpack how Halloween creatively primes brands for Q4 success.
Key insights you'll get:
- How subtle seasonal signals—like leaves, emojis, earthy color palettes—increase ad engagement across categories
- Why Halloween campaigns serve as strategic rehearsal for holiday launches and promo roadmapping
- When to dial back on heavy weekend sales in favor of lead‑in drops ahead of Q4
- The difference between taste and discernment when using AI in creative strategy
Timestamps
00:00 – Halloween shopping trends and early product drops
02:10 – Boo baskets, nostalgia, and making products feel seasonal
04:20 – Using colors, emojis, and small tweaks to boost click-through rates
07:05 – Leveraging Halloween promos to prep for Q4 campaigns
10:30 – Pricing strategies and early Black Friday deal positioning
13:20 – Using AI in creative strategy and maintaining critical thinking skills
15:40 – Taste vs. discernment: where humans win over AI in marketing
Hashtags
#DTCMarketing #SpookySeason2025 #HalloweenMarketing #EcommerceStrategy #AdCreative #BlackFridayPrep #MarketingPodcast #DigitalMarketing #CreativeStrategy #AllKillerNoFiller
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