Ep 82 - Building an Army of Brand Ambassadors
Update: 2025-03-31
Description
How do you grow your bank's social media presence without relying on your bank's own profiles?
Most banks don't - but in this episode, Chris and Dan explore a different strategy: using your own staff as influencers and brand ambassadors. You'll learn why employee-led content consistently outperforms corporate posts—and how to turn your team into your most powerful marketing channel.
Here's what we cover:
- - Why your employees' social media reach outperforms bank official pages
- - Creating a culture of brand ambassadorship, not just marketing
- - Balancing compliance with creativity in employee posts
- - How to run a successful internal workshop to train social media ambassadors
- - The secret to making these programs sustainable over time
- - Why storytelling (not promotion) should be at the heart of your content
Links & Resources:
- Website: bankmarketingshow.com
- Sign up for our LinkedIn newsletter: bankmarketingminute.com
- Contact Chris and Dan: contact@bankmarketingshow.com
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