Ep 84 - Guerrilla Marketing - High-Impact Engagement & Tactics
Update: 2025-04-28
Description
Forget billboards and banner ads — this episode is all about unexpected, low-cost, high-impact marketing moves that big banks simply can't pull off. Chris and Dan share real-life guerrilla marketing campaigns from community banks that sparked attention, built goodwill, and drove serious local engagement.
In this episode:
- What guerrilla marketing is (and why it works for banks)
- How surprise and delight builds brand loyalty
- Real examples: food trucks, cookbooks, classroom giveaways & more
- Ways to turn offline buzz into social media momentum
- Compliance watch-outs and how to stay inclusive
- Tips for measuring success and repeating what works
Links & Resources:
- Website: bankmarketingshow.com
- Sign up for our newsletter: bankmarketingminute.com
- Contact Chris and Dan: contact@bankmarketingshow.com
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